Endhiran Movie Audio Rights (Music) Sold for a Record Price. Endhiran audio rights has been sold for a record price of Rs 7 to Rs 8 crore range and this is the highest ever paid for an audio in south Indian film history, which is equal to the latest bollywood music. An audio industry tracker said -
“The price that the market is talking about is a new benchmark in south Indian films’ audio market. The music of Sivaji, the previous Rajinikanth-Shankar-Rahman combo film, was marketed by the producers themselves and so, we do not have an exact rate for it. Raavanan was purchased for around Rs 2 crore. It’s phenomenal that the rights of Endhiran went for more than three times that price.”
No comments yet.